Vital Farms (VITL) jumped with 3500 October $12.50 calls bought at $0.90 up to $1.00 as IV rises sharply. The stock is reporting earnings this week on 8/4 and has rallied back to YTD VWAP recently with the pop off lows near $8.  A beaten down name in 2022 with momentum turning higher now and the 21/55 EMA bull cross confirming a bull flag breakout in progress. Short interest is nearly 10% of the float so a name that can squeeze higher on shorts covering ahead or after earnings is released.