Elf Beauty (ELF) shares of the high valuation consumer name held up Monday but clearly an ugly look and in a bear flag that looks likely to break down under 163 on any continued sell side market action. ELF is a richly valued growth name, in a market that is starting to punish its peers and names alike that rely on lower rates to thrive. ELF in the short term has space to fall back to 157 as a first VPOC target and then perhaps the 150 level being a larger support. A bigger market correction into May could even take it back to the 200-day MA near 140 currently. ELF remains a top-quality business but since the start of the year has already rallied 50% into its March peak so definitely some froth to work off. On 3/28 the stock saw a massive buyer of 260 January 2026 $250 puts at $81.20 which are still holding in OI.