JOUT

johnson outdoors turns ideas into adventure with innovative, market-leading outdoor recreational products. the company’s unique network model combines the strength and efficiency of a large organization with the creativity and agility of its entrepreneurial beginnings. founded in 1970 by samuel c. johnson, the company has delivered double-digit compound annual revenue growth over its history, evolving from a single brand into a nearly $400 million global enterprise with nearly 1,300 employees across 16 countries. johnson outdoors designs, manufacturers and markets many of the world’s best known outdoor recreation brands. the company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: marine electronics, watercraft, outdoor gear and diving. new products have represented a third or more of total company revenu